In fast-moving consumer goods logistics, time is freshness. Cross-dock operations eliminate the warehousing step for products that don't need storage — goods arrive, are sorted, and leave within hours. For chilled products with 5-day shelf life, cutting 24 hours of dwell time can mean the difference between a product that sells and one that gets written off. HOPI's X-DOCK network connects distribution centres across all five home markets, with truck turnaround SLAs as tight as two hours in dedicated operations.